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So callers don't need to know anything about maximum name length.
Returning a pointer is safe, because the name string lives as long as
the block driver it names, and block drivers don't die.

Requested by Peter Maydell.
Signed-off-by: Markus Armbruster <armbru@redhat.com>
Signed-off-by: Kevin Wolf <kwolf@redhat.com>