Since commit a1c48bb1

 (Makefile: Fix unrecognized cross-compiler command
line options), the arch Makefile is included earlier by the main
Makefile, preventing the arc architecture to set its -O3 compiler
option. Since there might be more use cases for an arch Makefile to
fine-tune the options, add support for ARCH_CPPFLAGS, ARCH_AFLAGS and
ARCH_CFLAGS variables that are appended to the respective kbuild
variables. The user still has the final say via the KCPPFLAGS, KAFLAGS
and KCFLAGS variables.

Reported-by: Vineet Gupta <Vineet.Gupta1@synopsys.com>
Cc: stable@vger.kernel.org # 3.16+
Signed-off-by: Michal Marek <mmarek@suse.com>