Prefix messages from IDE PCI host drivers by driver name instead of marketed
chipset name (it is still possible to exactly identify the particular chipset
basing on driver messages).

As a bonus this provides nice code savings for some drivers:

   text    data     bss     dec     hex filename
   3826     112       8    3946     f6a drivers/ide/pci/amd74xx.o.before
   2786     112       8    2906     b5a drivers/ide/pci/amd74xx.o.after
    764     108       0     872     368 drivers/ide/pci/cs5520.o.before
    680     108       0     788     314 drivers/ide/pci/cs5520.o.after
   1680     112       4    1796     704 drivers/ide/pci/generic.o.before
   1155     112       4    1271     4f7 drivers/ide/pci/generic.o.after
   7128     792       0    7920    1ef0 drivers/ide/pci/hpt366.o.before
   6984     792       0    7776    1e60 drivers/ide/pci/hpt366.o.after
   2800     148       0    2948     b84 drivers/ide/pci/pdc202xx_new.o.before
   2523     148       0    2671     a6f drivers/ide/pci/pdc202xx_new.o.after
   2831     148       0    2979     ba3 drivers/ide/pci/pdc202xx_old.o.before
   2683     148       0    2831     b0f drivers/ide/pci/pdc202xx_old.o.after
   3776     112       4    3892     f34 drivers/ide/pci/piix.o.before
   2804     112       4    2920     b68 drivers/ide/pci/piix.o.after
   4693     116       0    4809    12c9 drivers/ide/pci/siimage.o.before
   4600     116       0    4716    126c drivers/ide/pci/siimage.o.after

Signed-off-by: Bartlomiej Zolnierkiewicz <bzolnier@gmail.com>